Page 2 of 2 National Launch Feb 12 2018

This week we concluded filming across South Florida of multiple new commercials airing throughout 2018 on cable networking including CNN, Fox News, History Channel, and local networks ABC, CBS, NBC, CW and FOX.

This campaign will be the cornerstone of a broader engagement strategy. Each part of the strategy will be announced with rapid succession on a weekly basis following the television launch.

Stay tuned.

Publix announces discount pricing on some generics… still cheaper on average, and offers similar pricing on 1,400 more generics

Publix recently announced they are cutting prices on 29 different generics. is still 13% cheaper on average than these new prices. We also offer more than 1,400 generics at similar low (wholesale) prices.

The below price comparison is not inclusive of our shipping fee, however, Publix has not specified if they are charging a dispensing fee or not.

You can also download a PDF version of the Publix Price Comparison table here.

Drug Name PB 90-day Price MMP 90-day Price
Heart Health/Cardiovascular    
Clonidine 0.1mg tablet $7.50 $1.77
Clonidine 0.2mg tablet $7.50 $1.99
Clonidine 0.3mg tablet $7.50 $2.91
Clopidogrel 75mg tablet $7.50 $6.12
Furosemide 20mg tablet $7.50 $3.06
Furosemide 40mg tablet $7.50 $4.49
Furosemide 80mg tablet $7.50 $7.28
Hydralazine 10mg tablet $7.50 $3.67
Hydralazine 25mg tablet $7.50 $4.22
Hydralazine 50mg tablet $7.50 $4.90
Hydralazine 100mg tablet $7.50 $9.03
Hydrochlorothiazide 12.5mg capsule $7.50 $3.88
Hydrochlorothiazide 25mg tablet $7.50 $0.88
Hydrochlorothiazide 50mg tablet $7.50 $1.22
Losartan 25mg tablet $7.50 $2.14
Losartan 50mg tablet $7.50 $3.18
Losartan 100mg tablet $7.50 $4.52
Metoprolol Tartrate 25mg tablet $7.50 $1.96
Metoprolol Tartrate 50mg tablet $7.50 $2.04
Metoprolol Tartrate 100mg tablet $7.50 $2.41
Spironolactone 25mg tablet $7.50 $4.11
Spironolactone 50mg tablet $7.50 $8.19
Triamterene-HCTZ 37.5-25mg capsule $7.50 $22.70
Triamterene-HCTZ 37.5-25mg tablet $7.50 $8.72
Triamterene-HCTZ 75-50mg tablet $7.50 $11.10
Warfarin 1mg tablet $7.50 $12.63
Warfarin 2mg tablet $7.50 $12.63
Warfarin 2.5mg tablet $7.50 $12.63
Warfarin 4mg tablet $7.50 $12.63
Warfarin 5mg tablet $7.50 $12.63
Warfarin 6mg tablet $7.50 $12.55
Warfarin 7.5mg tablet $7.50 $12.63
Warfarin 10mg tablet $7.50 $13.55
Glimepiride 1mg tablet $7.50 $3.91
Glimepirirde 2mg tablet $7.50 $4.98
Glimepiride 4mg tablet $7.50 $6.05
Simvastatin 5mg tablet $7.50 $4.16
Simvastatin 10mg tablet $7.50 $1.48
Simvastatin 20mg tablet $7.50 $1.94
Simvastatin 40mg tablet $7.50 $3.11
Simvastatin 80mg tablet $7.50 $5.25
Mental Health  
Amitriptyline HCL 10mg tablet $7.50 $8.35
Amitriptyline HCL 25mg tablet $7.50 $17.29
Buspirone 5mg tablet $7.50 $2.09
Buspirone 10mg tablet $7.50 $2.53
Buspirone 15mg tablet $7.50 $5.59
Quetiapine 25mg tablet $7.50 $2.19
Quetiapine 50mg tablet $7.50 $2.91
Quetiapine 100mg tablet $7.50 $4.23
Quetiapine 200mg tablet $7.50 $5.34
Quetiapine 300mg tablet $7.50 $10.41
Sertraline 25mg tablet $7.50 $3.57
Sertraline 50mg tablet $7.50 $3.48
Sertraline 100mg tablet $7.50 $4.74
Trazodone 50mg tablet $7.50 $5
Trazodone 100 tablet $7.50 $8.10
Trazodone 150mg tablet $7.50 $13.77
Seisure Disorders
Gabapentin 100mg capsule $7.50 $2.64
Gabapentin 300mg capsule $7.50 $4.32
Topiramate 25mg tablet $7.50 $3.06
Topiramate 50mg tablet $7.50 $4.23
Topiramate 100mg tablet $7.50 $7.89
Topiramate 200mg tablet $7.50 $8.94
Parkison’s Disease
Ropinirole 0.5mg tablet $7.50 $6.12
Ropinirole 1mg tablet $7.50 $6.57
Ropinirole 2mg $7.50 $6.90
Ropinirole 4mg tablet $7.50 $11.37
Ropinirole 5mg tablet $7.50 $8.37
Alzheimer’s Disease
Donepezil 5mg tablet $7.50 2.96
Donepezil 10mg tablet $7.50 $3.30
Alendronate 35mg tablet $7.50 N/A
Alendronate 70mg tablet $7.50 $8.67
Allopurinol 100mg tablet $7.50 $5.54
Allopurinol 300mg tablet $7.50 $11.56
Meloxicam 7.5mg tablet $7.50 $1.55
Meloxicam 15mg tablet $7.50 $1.96
Omeprazole 20mg capsule $7.50 $4.95
Ranitidine 150mg tablet $7.50 $5.51
Ranitidine 300mg tablet $7.50 $13.16
Asthma & Allergies
Cetirizine HCL 5mg tablet $7.50 $6.09
Cetirizine HCL 10mg tablet $7.50 $5.51
Men’s Health
Tamsulosin 0.4mg capsule $7.50 $11.12
Women’s Health
Estradiol 0.5mg tablet $7.50 $10.49
Estradiol 1mg tablet $7.50 $12.17
Estradiol 2mg tablet $7.50 $11.71 launches Public Awareness Campaign for Pharmacy Safety

I’ve spent the last two years watching, mesmerized, as countless reporters wrote about “health tech” companies without spotting nuance-issues with the healthcare perspective of the businesses being reported on. I’ve found some recurring trends where the story’s focused on technology or size of the investment, and overlooked patient care – which is what should be the core focus of any healthcare provider.

This phenomenon has prompted us to design a multi-part series where our licensed pharmacy staff answers common pharmacology questions, with one of our pick lines in the background.

Our customers can now follow’s social media (Facebook, Twitter, and Instagram) and get useful clinical information about their own pharmacology experiences from the convenience of their feeds, or on our YouTube Channel “Frequently Asked Questions” playlist here.

Yep, we’re letting consumers use their senses (not just their pocketbook) when making a decision on what pharmacy they choose to service their prescriptions through.

What our customers will find unique about is how seriously we take the practice of pharmacy. Here are some examples of how we compare to other alternatives out there:

Example One: A well-funded pharmacy discount drug card start-up had a keg in the background of the shot at their headquarters during a primetime TV spot debuting the service.

Why this matters: With substance abuse on the rise in America we should be doing anything and everything to curtail any form of substance abuse. Mixing drugs and alcohol is a fundamental no-no in pharmacy, and considering the service provides discounts on controlled medications, it would make sense to have some self-awareness.

Example Two: Another, dispensing Pharmacy competitor doesn’t require its pharmacy staff to wear scrubs, and uses unlicensed pharmacy technicians in their process to keep costs down.

Why this matters: Customers should know where the pharmacy starts and stops. Making pharmacy easy and affordable shouldn’t invoke eliminating the nuances of practicing healthcare. Healthcare should be clean and safe. If your lawyer showed up to court in a tracksuit… would you be worried? If you’re in a fast-paced environment you don’t want your staff wearing baggy clothing that can get caught in any high-speed equipment. It’s about safety and professionalism.

Example Three: A popular, well-funded, mail-order pharmacy start-up opens pharmacy’s that invoke a “Brooklyn VC Renaissance” office design in old industrial buildings.

Why this matters: It’s cool to be hip and trendy, but, it’s even cooler to be low cost, high output, and high accuracy. Customers don’t care about design awards. They care about speed to delivery, accurate fulfillment, and affordability. We invoked the Amazon Fulfillment Center design characteristics when we built in order to give our customers a “prime” experience.

Example Four: Pharmacy’s and discount cards posting images on social media of computer screens and paperwork in their office. This one transcends pharmacy, almost monthly some big wig gets shellacked because something confidential on their desk, like a password on a post-it note, was on a photo posted on social media.

Why this matters: HIPAA. Period. If a customer sees their pharmacy doing this, it should be cause for caution. All public photos should have black screens, and no paper in them, period.

The big picture

One would think these novel ideas would come as no-brainers. But, with everyone striving for uniqueness to garner media attention, they forget that in some businesses: boring is better.

The difference

You see, at we only employ licensed pharmacy technicians and pharmacists. The customer will ONLY interact with this staff regarding their healthcare. If a customer asks even myself for a price quote, I’m going to hand that off to one of our highly trained, skilled, licensed professionals. Because that’s the process. We don’t deviate. It’s boring, but it’s the best process.

Furthermore, our licensed staff are clearly identifiable. They are in Branded scrubs. They know they do a benevolent job. Outside of work, they are brand ambassadors, and inside of our facility they are “savings specialists”. Whether they are on the phone with a patient, a doctors office, or operating a robot… they are performing an action that has resulted in savings for a customer.

You don’t send a football player on the field in tennis shoes. They wear cleats. There is a reason: performance. At we take our job seriously. That’s our Modus Operandi. We play to win. We dress the part.

And we play in a state-of-the-art facility. 12.500 sq. ft. of specially designed contact center space, and 12,500 sq. ft. Of specially designed robotic dispensing space. It’s a very big, very secure, high-tech licensed pharmacy. The floors are a specially painted concrete, conveyor, there is a tremendous amount of light, there are sterile glove dispensers, and hand sanitizer and hand wash stations available every few dozen feet. Our facility was designed from day one to be able to safely dispense millions of prescriptions at a fast clip.

And to make sure your privacy is protected we do not allow cell phones in work areas. It’s inconvenient for our staff, especially in today’s connected society. But, our team takes our patients privacy serious. That’s why what limited paper that we use is shredded constantly and recycled daily. Speaking of which we clean the facility every day, all day.

And Our recycling and trash? Under lock and key until pickup. We monitor the temperature and have sensors every dozen feet. It’s a bit cold but optimal for drug storage. It’s not what’s best for us – it’s what’s best for our patients.

Have a question?

If you have questions that you’d like our pharmacy staff to answer in our new series, feel free to email me your idea to featured on NBC’s WPTV 5

Original Link:

BOCA RATON, Fla. – A Boca Raton start-up is turning the conventional pharmacy upside down. The founder of said it can save you thousands of dollars on medication.

Joel Neiberg is a busy man. The general contractor takes about ten pills a day to keep him going. Even with health insurance, he was paying hundreds of dollars out of his own pocket every month for those prescriptions.

“It was almost $500 or $600 a month,” he said. “My prices came down to about $60 or $70 per month.”

Enter Santo Leo launched the company in Boca Raton last year. It’s basically a wholesale pharmacy that mails your medication to your home.

“A pretty simple structure for a complicated process overall,” Leo said.

A $5 monthly membership allows you to buy medication prescribed by your doctor for the same price the pharmacy pays.

Leo said the drugs come from the same distributors that supply CVS or Publix, but without the markup.

“On average our savings are 93 percent,” Leo boasted.

We compared costs for generic Crestor, Prilosec and Zocor. Across the board, was cheapest.

“It’s transparent, it’s wholesale, there are no discounts, what you see is what you get,” Leo said.

The pharmacy doesn’t accept insurance. Licensed pharmacists call your doctor to verify each prescription.

Neiberg thought it sounded too good to be true. Now, he swears by it which is good news because he’ll have prescriptions to fill for years to come.

“I’ll be on these, per my doctor, pretty much for the rest of my life,” the contractor admitted.

For more information on the concept, visit the pharmacy’s website by clicking here.

Santo Leo featured in LifeZette article

The Worst Possible Choice: Food or Medicine

The skyrocketing premiums a majority of Americans face for their health insurance in 2017, along with a diminishing choice of care, are dominating headlines — and rightly so. Yet access to the prescription drugs we need and the prices we pay for them are perhaps of most concern.

“Almost every pharmacist in the country has seen customers who have to choose between medication and food,” said Santo J. Leo, CEO of in Boca Raton, Florida. “Pharmacies aren’t allowed, legally, to help these people pay for their medications because it’s considered a kickback. We need some real reforms to the system ASAP.”

The latest Kaiser Family Foundation poll shows Americans believe the high cost of prescription drugs needs to be a top health-care priority for the next president and Congress. The survey found that “making sure high-cost drugs for chronic conditions, such as HIV, hepatitis, mental illness and cancer are affordable to those who need them” is viewed as a “top priority” by 74 percent of the public — across party lines.

Pharmaceutical company Mylan NV continues to come under intense scrutiny for increasing the price of its EpiPen by more than 500 percent, to a price of $494 to $795 for a two-pack (according to prices from GoodRX). While most Americans are familiar with that case, Mylan is not alone in aggressively jacking up prices of life-saving drugs.

Gilead Sciences rolled out a drug called Epclusa this past June to treat all viral forms of hepatitis — at a price of $74,760 for a 12-week treatment. The company had previously produced drugs that target other strains of hepatitis: Sovaldi, priced at $84,000, and Harvoni, which cost $94,500.

ARIAD raised the price of its drug Iclusig to treat chronic myeloid leukemia by 8 percent each quarter, until it reached a 39-percent increase, taking the price tag from $120,000 to $200,000 a year. Lawmakers this month formally asked for an explanation.

In September 2015, Turing Pharmaceuticals increased the price of the HIV/cancer drug, Daraprim, by over 5000 percent after acquiring rights to the drug a month earlier.

Drug companies are quick to point out the amount of time and money spent on research — but profits don’t lie. The global pharmaceutical industry earns $330 billion per year; that number is expected to rise to $440 billion in three years, according to the World Health Organization. Between 1998 and 2014, the pharmaceutical industry spent $3 billion alone on lobbying efforts.

Drug Lobby Bracing for Battle
  • The pharmaceutical lobby hiked dues for member companies by 50 percent this summer to generate an additional $100 million per year as the industry gears up for a post-election battle over drug prices. The funds will increase the trade group’s coffers to more than $300 million per year.

Gilead Sciences earned a $27.6 billion profit, while Mylan posted a $9 billion profit in 2015. Iclusig generated sales of $65.3 million in the second quarter.

Even when a drug doesn’t prove effective, its manufacturers often use it for another disease or condition — Viagra is just one example. Designed to be used as a high blood pressure and heart disease drug, it failed to be effective for that. Instead, it was repackaged as an erectile dysfunction medication to capitalize on one of its side effects — increased erections in males. Viagra is still highly profitable after 15 years on the market, earning over $1 billion per year for Pfizer.

Two primary factors responsible for the high cost of prescription drugs are market exclusivity and insurance environment, said Dr. Spencer Malkin, CEO of Prescriber’s Choice in Miami, Florida. Market exclusivity occurs when generic and branded manufacturers consolidate or merge, creating a virtual monopoly for drug makers. Using generic forms of a drug once gave the consumer a financial break — but monopolies often prevent savings.

The insurance environment is more complicated. Insurance networks delegate prescription coverage to Pharmacy Benefit Managers (PBMs). PBMs are unregulated and often base prices upon great need or uniqueness of the drug. They also receive rebates from manufacturers and base prices to boost profit potential.

“This creates an unstable environment that deters drug price reductions and encourages higher priced drugs,” Malkin told LifeZette.

It’s where consumers are often taken advantage of, said Leo. “A complete lack of transparency in pricing structure basically creates monopolies. PBMs, which are mostly owned by pharmacies or insurance companies, negotiate pricing in secret and retail pharmacies are contractually obligated to accept that pricing if they accept insurance. This leads to huge markups.”

Leo’s company,, allows consumers to see the wholesale cost of thousands of medications and determine the markup on the drugs they use.  “We need to find a way to cut the wasteful markups and price gouging on everyday maintenance medications. These are often marked up hundreds of percentage points only to line the pockets of PBMs and retail pharmacies.”

With prescription drug use growing in the U.S., a hefty market can be manipulated for gain. A 2013 study by the Mayo Clinic showed 70 percent of Americans take at least one prescription drug, more than half take more than one drug a day — and 20 percent take five or more drugs per day.

Pat Barone, MCC, is a professional credentialed coach and author of the Own Every Bite! bodycentric re-education program for mindful and intuitive eating, who helps clients heal food addictions.

Last Modified: October 31, 2016, 8:57 am