National Launch Feb 12 2018

This week we concluded filming across South Florida of multiple new commercials airing throughout 2018 on cable networking including CNN, Fox News, History Channel, and local networks ABC, CBS, NBC, CW and FOX.

This campaign will be the cornerstone of a broader engagement strategy. Each part of the strategy will be announced with rapid succession on a weekly basis following the television launch.

Stay tuned. launches Public Awareness Campaign for Pharmacy Safety

I’ve spent the last two years watching, mesmerized, as countless reporters wrote about “health tech” companies without spotting nuance-issues with the healthcare perspective of the businesses being reported on. I’ve found some recurring trends where the story’s focused on technology or size of the investment, and overlooked patient care – which is what should be the core focus of any healthcare provider.

This phenomenon has prompted us to design a multi-part series where our licensed pharmacy staff answers common pharmacology questions, with one of our pick lines in the background.

Our customers can now follow’s social media (Facebook, Twitter, and Instagram) and get useful clinical information about their own pharmacology experiences from the convenience of their feeds, or on our YouTube Channel “Frequently Asked Questions” playlist here.

Yep, we’re letting consumers use their senses (not just their pocketbook) when making a decision on what pharmacy they choose to service their prescriptions through.

What our customers will find unique about is how seriously we take the practice of pharmacy. Here are some examples of how we compare to other alternatives out there:

Example One: A well-funded pharmacy discount drug card start-up had a keg in the background of the shot at their headquarters during a primetime TV spot debuting the service.

Why this matters: With substance abuse on the rise in America we should be doing anything and everything to curtail any form of substance abuse. Mixing drugs and alcohol is a fundamental no-no in pharmacy, and considering the service provides discounts on controlled medications, it would make sense to have some self-awareness.

Example Two: Another, dispensing Pharmacy competitor doesn’t require its pharmacy staff to wear scrubs, and uses unlicensed pharmacy technicians in their process to keep costs down.

Why this matters: Customers should know where the pharmacy starts and stops. Making pharmacy easy and affordable shouldn’t invoke eliminating the nuances of practicing healthcare. Healthcare should be clean and safe. If your lawyer showed up to court in a tracksuit… would you be worried? If you’re in a fast-paced environment you don’t want your staff wearing baggy clothing that can get caught in any high-speed equipment. It’s about safety and professionalism.

Example Three: A popular, well-funded, mail-order pharmacy start-up opens pharmacy’s that invoke a “Brooklyn VC Renaissance” office design in old industrial buildings.

Why this matters: It’s cool to be hip and trendy, but, it’s even cooler to be low cost, high output, and high accuracy. Customers don’t care about design awards. They care about speed to delivery, accurate fulfillment, and affordability. We invoked the Amazon Fulfillment Center design characteristics when we built in order to give our customers a “prime” experience.

Example Four: Pharmacy’s and discount cards posting images on social media of computer screens and paperwork in their office. This one transcends pharmacy, almost monthly some big wig gets shellacked because something confidential on their desk, like a password on a post-it note, was on a photo posted on social media.

Why this matters: HIPAA. Period. If a customer sees their pharmacy doing this, it should be cause for caution. All public photos should have black screens, and no paper in them, period.

The big picture

One would think these novel ideas would come as no-brainers. But, with everyone striving for uniqueness to garner media attention, they forget that in some businesses: boring is better.

The difference

You see, at we only employ licensed pharmacy technicians and pharmacists. The customer will ONLY interact with this staff regarding their healthcare. If a customer asks even myself for a price quote, I’m going to hand that off to one of our highly trained, skilled, licensed professionals. Because that’s the process. We don’t deviate. It’s boring, but it’s the best process.

Furthermore, our licensed staff are clearly identifiable. They are in Branded scrubs. They know they do a benevolent job. Outside of work, they are brand ambassadors, and inside of our facility they are “savings specialists”. Whether they are on the phone with a patient, a doctors office, or operating a robot… they are performing an action that has resulted in savings for a customer.

You don’t send a football player on the field in tennis shoes. They wear cleats. There is a reason: performance. At we take our job seriously. That’s our Modus Operandi. We play to win. We dress the part.

And we play in a state-of-the-art facility. 12.500 sq. ft. of specially designed contact center space, and 12,500 sq. ft. Of specially designed robotic dispensing space. It’s a very big, very secure, high-tech licensed pharmacy. The floors are a specially painted concrete, conveyor, there is a tremendous amount of light, there are sterile glove dispensers, and hand sanitizer and hand wash stations available every few dozen feet. Our facility was designed from day one to be able to safely dispense millions of prescriptions at a fast clip.

And to make sure your privacy is protected we do not allow cell phones in work areas. It’s inconvenient for our staff, especially in today’s connected society. But, our team takes our patients privacy serious. That’s why what limited paper that we use is shredded constantly and recycled daily. Speaking of which we clean the facility every day, all day.

And Our recycling and trash? Under lock and key until pickup. We monitor the temperature and have sensors every dozen feet. It’s a bit cold but optimal for drug storage. It’s not what’s best for us – it’s what’s best for our patients.

Have a question?

If you have questions that you’d like our pharmacy staff to answer in our new series, feel free to email me your idea to